How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads

Images in Motion Media Champions Puppetry’s Green Revolution [Video]

Categories
Strategic Partnerships and Alliances

Recycling isn’t just for bottles and paper anymore. At Images in Motion Media Inc. (IIM), a TV puppet studio based in Sonoma, California, puppets and sets get recycled too. With over 30 years of experience, IIM embraces sustainability by repurposing materials from previous productions.

Typically, puppets and sets are custom-made for each project and often discarded afterward.  “Sometimes it’s more creative to imagine repurposing rather than building something new,” said Lee Armstrong, producer and puppeteer at IIM. “We try to reduce waste and make videos more affordable, but we don’t feel like we sacrifice quality when we reuse.”

A standout example of their green approach is Twinkle Twinkle Little Star, a children’s music video collaboration with Stinky Tales, which won three Telly Awards. The production reused a cloud set, made from translucent trays filled with recycled pillow batting.

Another example of reuse is IIM’s ‘Garden Set.’ It features trees, flowers, and background cutouts that have been reused since the 1990s. Recently, an IIM chicken puppet was repurposed in a public service …

How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
12 Steps to Create Videos