Im bored of the question Is B2B boring? [Video]

It might have a bad rep, but B2B marketing can be as fun as its consumer-facing counterpart, says Jonathan Izzard of Wonder. You just need the right mindset.

When you’ve worked in the experience space long enough, you’ve heard it a hundred times, and, to be honest, the most boring thing about B2B is this debate.

They say there’s a Mad Men quote for every situation (actually, I’m not sure they do, but it tracks). Cue Betty Draper’s quip to her son Bobby: “Only boring people are bored.”

Read more columns, features, and interviews from our B2B focus

While in reality, this is both an oversimplification and unintentional projection from Don Draper’s childlike wife, there’s a kernel of truth here when it comes to the debate at hand. Instinctively tarring B2B with ‘the boring brush’ demonstrates both a distinct lack of imagination and a glaring lack of sector experience.

Eye of the bored-holder

First, …

Tags Business To Business, Content Marketing, Digital Marketing