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I’m A Celebrity is slammed by PETA again as charity brands the show ‘idiotic’ for ‘abusing’ animals [Video]

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Sustainability Marketing

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I’m A Celebrity has been slammed by animal charity PETA once again, branding the show ‘idiotic’ for it’s ‘abusive’ use of critters in the jungle.

On Sunday, 12 celebrities will be entering the jungle and taking part in terrifying Bushtucker Trials, involving plenty of animals.

Celebrities have often had to eat animal parts during some of the trials with Katie Price and Kim Woodburn memorably chowing down on fish eyes, cockroaches and a kangaroo testicle in the 2009 series. 

Global animal charity PETA, People for the Ethical Treatment of Animals, has been incredibly vocal about the show’s use of animals, claiming they shouldn’t be used in tasks designed to grab viewers. 

PETA’s Vice President of Programmes Elisa Allen has hit out at producers for ‘sending a message that abusing animals is acceptable or entertaining’.

I’m A Celebrity has been slammed by animal charity PETA once again, branding the show ‘idiotic’ …

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