IKEA opens new store at the Domain, with a twist [Video]

Editor’s Note: The above video shows KXAN News’ top morning headlines from Friday, June 21, 2024.

AUSTIN (KXAN) — Global home furnishing retailer IKEA has officially opened the doors of its new location at the Domain.

In January, IKEA unveiled its plans to open up its second store within the Austin area; however, this store differs from the original retail stores due to its new “Plan & Order” format.

The new format gives customers the unique experience of sitting down with an IKEA expert to design, plan and quote products. While products cannot be purchased within the store at 3306 Esperanza Crossing, employees can place orders for customers, which can be delivered or picked up from local on-site locations.

The new location is part of IKEA’s strategy to find a more sustainable way to go about furniture shopping, according to a release. By having a strict “order by purchase” …