IKEA Australia launches playful campaign [Video]

On Monday, IKEA unveiled new work from Ingka Group, the largest IKEA franchisee, marking the first time a single brand campaign has launched across all 31 Ingka markets worldwide, including Australia.

Shot in Madrid, the campaign, co-created with McCann Worldwide, aims to highlight IKEA’s affordability and how it is a ‘driver of happiness’, even amidst a cost-of-living crisis.

Set to Swedish band The Hives’ song ‘Come On!’, ‘Do Try This at Home’ features a number of taglines encouraging people to try new things within the comfort of their homes – ‘Do try setting new trends at home’, ‘Do try mischief at home’ and ‘Do try showing off at home’ being some of the examples.

“At IKEA we believe that home should be a place that can empower and enable you to do anything,” Licca Li, growth and marketing manager …