IDPH, Brady & Ad Council Unveil Video PSA to Promote Pause to Heal Firearm Safety Campaign in Illinois

The Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence and the Ad Council are today premiering a new video public service advertisement (PSA) to raise awareness about the lifesaving potential of Firearm Restraining Orders (FROs), also known as “extreme risk laws” or “red flag laws,” in Illinois. The new film builds upon the first phase of the “Pause to Heal” campaign, initially launched in April 2024 in Illinois.

WATCH THE PSA:

This public safety effort is part of a planned multi-state “Pause to Heal” campaign designed to prevent firearm suicides and other shootings by educating the public about FROs or extreme risk laws. Extreme risk laws like Illinois’ FRO allow family and household members to request civil orders that temporarily prevent someone in crisis from purchasing or possessing firearms. FROs are proven to be highly effective, as they allow a person to “hit pause” on a potentially deadly situation and secure the time they …