Iconic British fashion and homeware brand bought by US company after it went bust four years ago [Video]

A POPULAR British clothing and homeware brand has been sold after collapsing into administration after 67 years.

Marquee Brands, the American owner of Ben Sherman, has snapped up Laura Ashley for an undisclosed amount.

The US group bought the fashion and furnishings business from investment firm Gordon Brothers.

Marquee Brands said it is excited to “drive expansion” of Laura Ashley with plans for new products and collaborations.

Heath Golden, chief executive officer of Marquee Brands, said: “We are excited to harness the strong affinity for this iconic brand and drive expansion across new platforms and partnerships.

“With the existing UK team in place, we are primed and ready to leverage Laura Ashley’s seven-decade legacy to unlock its future potential as a full lifestyle brand innovating new products and categories, offering unique collaborations and engaging multi-generational audiences in key markets worldwide.”

Laura Ashley was founded …