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Community Building and Management

IBE discusses Circle City Classic attendance woes [Video]

In addition to increased competition with classics around the nation, the increased costs of hosting an HBCU football game is also a big hurdle.

INDIANAPOLIS — There’s no doubt the rain from Hurricane Helene impacted the 40th celebration of the Circle City Classic, but the attendance issues the event has had over the years are not new.

“We compete with over 25 classics now. This is one of the original. But we’re really trying to figure out how do we morph it into something that’s a little bit different and more meaningful for the community,” said Alice Watson, president and CEO of Indiana Black Expo, the organization responsible for the Circle City Classic.

Watson said that a lot of attendance in previous years has come from people who travel outside the state to attend the Classic. She also adds the optics of filling a stadium of over 70,000 play a role in perceived attendance, compared to …

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