IAPI publishes Charter for Media Agency Selection [Video]

The Institute of Advertising Practitioners in Ireland (IAPI) has introduced a Charter for Media Agency Selection with support from a working group of member agencies, leading Irish marketers and pitch consultants.

The charter is the latest published by IAPI following the launch of the Charter for Creative Agency Selection and provides brands and agencies with guiding principles to consider before deciding on a pitch process for their media agency partner.

It is intended to significantly reduce the volume and scale of pitches, particularly for clients with media billings under €500,000. 

If a pitch process is decided upon, it also contains guiding principles for all parties involved, focusing on preparation and behaviours during the process.

The charter is the culmination of several months of work by IAPI, which formed a working group of agencies, pitch consultants and leading marketers in the Irish industry.

IAPI said the need for guiding principles become apparent after positive feedback from both marketers and IAPI members to …