When researching different content management systems, personalisation is one of the key features you should consider. In 2020, HubSpot re-launched its CMS Hub with a host of new enterprise and personalisation features that allow businesses to create unique website experiences.
However, as the software landscape grows, we understand not everyone is best suited to the HubSpot CMS.
Today, there are a great number of CMS platforms to choose from to suit your business needs, from small scale CMS platforms to large e-commerce CMS platforms – all of which our team have worked with over the years.
When it comes to website personalisation, your choice of CMS is key to delivering bespoke experiences. So, let’s dive in.
What is website personalisation?
Website personalisation refers to the customised experience your website visitors receive on your website.
With dynamic content, businesses can typically change the experience each visitor receives based on the user’s behaviour, demographic, location or …