3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

I nearly left advertising because of menopause. How many women actually did? [Video]

Categories
Global Marketing Strategies

Ahead of World Menopause Day (October 18), Dark Horses’s Melissa Robertson shares how the condition made her career almost untenable and calls for more empathy and understanding in the workplace.

As women, we have to deal with what I can only describe as a significant amount of ‘health shit’. And in an industry that’s made up of 55% women, these numerous health conditions remain one of the biggest barriers to women progressing and staying in the workplace.

Yes. It’s more accepted these days that women have more complex health needs throughout their lives, but there simply isn’t enough information, education and support to reduce the stigma and help women navigate the challenges. Businesses need to be more proactive in creating the right environment, workplace policies and practices that allow women to thrive because the lack of consistent support and flexibility is failing women at work.

73% of women say that …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos