I can’t believe Coca-Cola’s remade its iconic Christmas ad with AI [Video]

“It’s the real thing’, ‘Make it real’, ‘Real magic’… For decades, authenticity has been the message at the heart of Coca-Cola’s branding. But not for Christmas 2024, it seems. The brand’s taken the risky move of updating its world-famous ‘Holidays are Coming’ advert with new adverts made entirely with artificial intelligence. And i’m genuinely shocked.

Originally launched in 1995, Holidays are Coming remains close to the top in our pick of the best Christmas adverts of all time. Featuring a convoy of Coca-Cola trucks passing through a snowy landscape, and backed up with on-site activations in the form of Coca-Cola truck tours, the advert has become so synonymous with Christmas that many people say they know the season’s begun when they hear that Kingdom Choir soundtrack. So why risk ruining that?

Coca-Cola says it decided to remake the Holidays are Coming ad using AI to update it “to today’s times” (perhaps we could …