Where other brands have stumbled out of the gate since the COVID-19 pandemic, facing headwinds of over-betting on the public’s appetite for battery-electric vehicles, Hyundai’s U.S. arm is thriving.
“In the U.S., we set a new retail sales record in Q3 with a 5 percent increase over last year and we are on pace for our fourth-consecutive annual U.S. retail sales record driven by a year-to-date 43 percent increase in hybrid sales and 30 percent growth for electric vehicles. We set total sales records in November for five of our newest products – Santa Fe HEV, Tucson PHEV, Tucson HEV, IONIQ 5 and Elantra N,” Randy Parker, CEO of Hyundai Motor America (HMA) told Newsweek.
HEV vehicles are hybrids while PHEVs are plug-in hybrid electric vehicles. N is the company’s branding for its performance-centric models.
In an interview with Newsweek, the Olabisi Boyle, senior vice president of product planning and mobility strategy at Hyundai …