Hyundai targets US truck market after a Tesla Cybertruck teardown [Video]

Is Hyundai already planning to go after Tesla’s new Cybertruck? Following a teardown and analysis of the Tesla Cybertruck, Hyundai wants to make a comeback in the US pickup truck market.

Hyundai Motor Company, including Kia and Genesis, had a record-setting year in the US in 2023. After topping Jeep owner Stellantis, Honda, and Nissan in sales last year, Hyundai became America’s fourth-largest automaker.

Now that the ball is in the South Korean automaker’s court, Hyundai doesn’t plan on letting up. Hyundai is missing out on one of the largest segments in the US auto market: pickup trucks.

According to Cox Automotive, full-size pickup trucks accounted for 13.7% of new vehicle sales in June, topping midsize (5.4%) and compact cars (7.6%).

A new exclusive report from Korea’s Naver claims Hyundai’s Namyang Research Center began tearing down the Tesla Cybertruck (see our review) for analysis last month. After testing was …