Hyundai AutoEver, the IT affiliate of Hyundai Motor Group, has joined forces with India’s MapmyIndia. The strategic partnership aims to establish a joint venture named Terra Link Technologies. This venture is set to develop high-quality automotive navigation maps for Southeast Asia, a region experiencing rapid economic growth and a sharp rise in vehicle demand.
The joint venture will focus on developing navigation maps for countries including Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and Singapore. The need for such a venture is underscored by the unique road environments in Southeast Asia, which vary significantly by country, with differences in driving directions and road markings.
Seo Dong-kwon, head of the navigation business division at Hyundai AutoEver, emphasized the venture’s commitment to delivering a differentiated experience to consumers. We aim to build high-quality automotive maps to support global automakers in enhancing their competitiveness in the field of navigation, he said.
MapmyIndia, a leading player in India’s deep-tech digital map data, geospatial software, and …