Hydro Flask Launches New Brand Campaign “We Make It. You Own It.” [Video]

Rearticulated messaging and visual identity to roll out globally this month

BEND, Ore., Sept. 23, 2024 /PRNewswire/ — Hydro Flask, the award-winning leader in high-performance, insulated stainless steel bottles and soft good innovations, and a Helen of Troy Limited (NASDAQ: HELE) brand, launches its latest brand campaign, “We Make It. You Own It.” The campaign celebrates Hydro Flask’s obsession with consumer experience and high-quality design; while highlighting the bold ways fans use its products. Rooted in the theme of delivering products that enable users to live their lives to the fullest while owning their individual experiences, the new brand campaign connects compelling visuals and a refreshed messaging platform.

The hero tagline, “We Make It.” speaks to Hydro Flask’s unwavering commitment to industry leading, meticulously-designed, …