, /PRNewswire/ — Hurley, the iconic surf and lifestyle brand, announces an exciting new collaboration with legendary drummer and producer Travis Barker. Known for his headline-grabbing performances and his unmistakable influence on music and pop culture, Barker’s collaboration with Hurley marks a new chapter in the brand’s celebration of creativity, the voice of sub-cultures and connection to the youth movement.
Hurley and Barker’s relationship dates back to the late 90’S when blink-182, the multi-platinum pop-punk band that redefined the music landscape, was first taking over the music scene. During the height of blink-182’s rise, the band members were often seen wearing Hurley tees everywhere. The band quickly became synonymous with a new wave of pop-punk that dominated the airwaves and music festivals around the world; capturing the spirit of rebellion and freedom — values that Hurley has embodied since its inception in 1999. With Barker’s explosive drumming at the core of …