Before we dive into the full HubSpot Sequences explanation, do you know how many emails it takes to make a sale?
While it can vary greatly, 70% of responses are generated by the 2nd to 4th email of a sales sequence, according to recent data, and the odds of landing an in-person conversation goes up with each touchpoint after that.
That means that following up and having a strategy for your sales outreach is critical. One email simply isn’t enough. That said, it would take a ton of extra time to track each new lead and email them at the appropriate times.
Luckily, sales automation makes this a lot easier, and there’s a great tool that empowers your sales team to save time and create consistency in their outreach: HubSpot sequences. Not only do these allow you to automate email tasks, but they provide personalization tools and performance tracking, empowering your sales team …