How will corporate influencers reshape your marketing? [Video]

In-house influencers are giving brands a relatable, human voice that connects with younger audiences.

• Authenticity is the secret sauce for Gen Z and Millennials.
• Internal influencers build trust and foster brand loyalty in ways traditional ads can’t.

Do you have someone on your team who could be the face of your brand?

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ABOUT ME

I’m giovanni, a digital storyteller with 20+ years of experience crafting award-winning strategies for the outdoor lifestyle, food, and beverage sectors. My work has earned recognition from Ad-Age, The Emmys, The Shorty Awards, The Telly Awards, and The Webby Awards.

In 2012, I developed Topo Chico’s brand voice and launched it in the U.S., guiding it through its acquisition by Coca-Cola. I’ve created content for Frito-Lay, introduced Costa Coffee to the U.S. market, and worked with brands like Red Bull, Tia Lupita Foods, and Grady’s Cold Brew Coffee to connect with audiences through authentic storytelling.

Now, I’m focusing on outdoor adventure, recreation, and overland travel—bringing my expertise from broadcast TV production in hunting, fishing, travel, and music documentaries to these thriving industries. I turn social media into platforms for real connections, helping brands and their communities share meaningful stories.

THE YELLOWRIG

The YellowRig is my trusted overlanding vehicle, a 1997 Toyota 4Runner SR5 with over 255,000 miles. Kitted as a somewhat inconspicuous camper, it features a kitchen and sleeping accomodations, perfect for off-grid adventures. This versatile rig is my production vehicle for all my travel adventures and content creation trips, enabling me to explore everywhere, from urban city centers to small-town America and remote destinations, and capture the essence of outdoor living.

The YellowRig is made possible by ATOTO Car Stereos, Atturo Tires, Blue Ridge Overland Gear, Bodega Coolers, Devos Outdoor, Discount Tire, Fittipaldi Wheels, Maaco Auto Body, OnX Offroad, Pelican Cases, RAM Mounts, Renogy, RotopaX, and Topo Designs.

CONTENT CREATION KIT

Cameras: iPhone 15 Pro Max and a DJI Mini 4 Pro Drone.

Support: Moza Slypod Pro and Manfrotto monopods, tripods, & light stands.

Audio: Rode mics & Zoom recorders.

Lighting: Aputure, Devos Outdoor, & Godox lights.

Editing Station: Apple M2 12.9″ iPad Pro (WiFi, 1 TB) …
– At home: paired with a Dell 34″ Super-Wide Screen Monitor, CalDigit TS3+ Hub with Samsung T7 4TB SSDs for extra storage, Apple Magic Keyboard, and Apple Magic Mouse;
– On the road: paired with a Samsung T7 4TB SSD for extra storage, Apple Smart Keyboard Folio, and an Apple Pencil.

Editing Software

– Video: Apple’s Final Cut Pro X, CapCut, and DaVinci Resolve for mobile and desktop video editing;
– Photos: Darkroom and Snapseed;
– Audio: Audacity and Apple Logic Pro.

Gear Storage: Blue Ridge Overland Gear, Pelican Cases, and Topo Designs packs & bags.

Media Storage: Samsung T7 & T5 external SSDs, Western Digital Red Pro NAS internal hard drives for local archiving, and a 12 TB Apple iCloud plan for file syncing across devices and long-term archiving.

For the final touch, I create music and SFX or source them from platforms like Audiio.com, Birocratic.com, Lens Distortions, Moods Sound Design, and Tropic Colour to breathe life into my content.
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#3rdgen4runner #4runner #contentcreation #shotoniphone #socialmedia #t4r