How will adtech turn the page for the news industry in 2025? [Video]

Despite a challenging environment, news publishers are broadly confident about their future. What’s the source of this news flash? And what upcoming headlines can we expect in 2025?

It might be fair to think that the news publishing industry could collapse under the weight of its own negative headlines as we approach the end of the year. Steep referral traffic declines, shifting ad demand to performance marketing channels, advertisers’ brand safety wariness, the rise and rise of social media and audience fatigue have all led to a, literally, breaking news situation.

But the industry shouldn’t be writing its obituary just yet. Recent research from Outbrain and The Rebooting has shown that 83% of publishers are confident about their future.

Extra, extra confidence ahead

Despite some of the doom and gloom surrounding their industry, 64% of news publishers say their news operation is profitable – and 80% even expect profits to rise next year, according to the report. …

Tags Marketing Plan, Marketing Strategies, Marketing Strategy, Relationship Management