How WhatsApp makes money | The Sun [Video]

WHATSAPP is the most popular instant messaging service in the world, allowing users to send texts, photos, videos and voice messages for free.

Here’s everything you need to know about how the app makes money.

To begin with WhatsApp made money by asking some users to pay the equivalent of $1 to download, with each year costing the same to renew.

But the company soon shifted from their business model and have stayed away from in-app advertising.

Instead, they make money through premium services such as WhatsApp for Business and WhatsApp Pay.

As of June 2024, the service boasts more than 2.78billion users.

WhatsApp was created in 2009 by computer programmers Brian Acton and Jan Koum – former employees of Yahoo!

Koum came up with the name WhatsApp because it sounded like “what’s up”.

After a number of tweaks the app was released with a messaging component in June 2009, with 250,000 active users.

It was originally …