New York (CNN) — Apple CEO Tim Cook said the company’s Apple Intelligence AI tools would “supercharge” the iPhone 16 when he introduced the new device last month. Now the world is about to get its first glimpse of whether the promise of Apple’s artificial intelligence technology is also supercharging deflated iPhone sales.
When Apple reports earnings for the third quarter after Wall Street’s closing bell on Thursday, the results will include the just over two weeks of sales figures since iPhone 16 preorders opened on Sept. 13. (Devices officially landed on shelves Sept. 20.)
While that’s only a sliver of what will end up being the iPhone 16’s total lifetime sales, it will provide an important early look at demand for the device that Apple has been hoping would turn around a years-long sales rut. Apple’s overall revenue declined year-over-year for four straight quarters last year, in part because of weak iPhone demand and widespread economic uncertainty.
After repeatedly failing to give consumers an …