Each year, the video team at VITAS is able to collectively pick a cause that is deeply personal and important for them to work on. These “passion projects” help better serve their communities while also allowing employees to give back in ways that truly make a difference.
In 2022, they focused their passion project specifically on Vietnam veterans, though veterans in general have always been a uniquely special community for VITAS. In fact, they have a saying that “Every Day Is Veterans Day,” which serves as a reflection of their unwavering commitment to veteran care.
Given VITAS’s passion for veterans and their position as an industry leader, this project brought a sense of responsibility. The public needed more education about known challenges like PTSD and Agent Orange exposure, as well as often overlooked issues like moral injury.
The resulting video captured the essence of their mission while serving as an …