January is the month when motivation takes a nosedive, and the excitement of the holidays has faded, leaving a grey, quiet lull. But in every challenge, there’s an opportunity – especially for brands willing to meet audiences where they are. The trick? Using video to cut through the post-holiday fog to create genuine connections. Here’s how smart brands can turn the January blues to their advantage.
1. Speak to the Heart, Not Just the Head
January is prime time for brands to create video content that connects on a deeply emotional level. People crave warmth and authenticity when the days are short and their spirits are low. This is your chance to tell real stories and show empathy. Human, heartfelt content whether it’s personal anecdotes, community stories or customer success tales – helps position your brand as reliable and trustworthy. Connection is currency and in January, it’s worth its weight in gold.
Dove does this excellently with there Cost of Beautycampaign. This showcases personal …