How True Religion’s Brand Partnerships Made for Holiday Magic [Video]

In episode 472 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kristen D’Arcy, chief marketing officer of True Religion, a global lifestyle, apparel and accessories brand that focuses on producing high-quality denim and sportswear for men, women and kids. Listen in as D’Arcy provides insight into her career journey in retail that lead her to joining True Religion (1:00), the value of leaning into various types of brand partnerships for growth (1:55), and evaluating those connections for success (6:00). She discusses the brand’s recent holiday campaign, Where Holiday Wishes Come True, starring Megan Thee Stallion and Hunxho (11:10).

Furthermore, D’Arcy talks about how True Religion’s new influencer network, Team True, fits into its marketing strategy (14:25) and how the retailer’s growing store footprint helps drive seamless engagement across all its sales channels (18:35). Lastly, she shares the growth opportunities for True Religion that she’s most excited about in 2025 (21:40).

Kristen D’Arcy is a results-oriented global marketing …