How To Write Effective LinkedIn Messages

Hey, I’m Deepak Shukla! Today, I’m sharing how to write effective LinkedIn messages that work. I’ll guide you through simple tips to make your messages more engaging and help you connect better with potential clients. Whether you’re just starting or looking to improve your LinkedIn outreach, this video offers easy-to-follow advice to make your communication clearer and more effective. Stay tuned until the end for practical tips on making your LinkedIn messages more friendly and effective!

🔗 Timestamps:
0:00 – Introduction to Email and LinkedIn Outreach Improvement
1:00 – The “Read Out Loud” Test and Informal Communication
2:00 – Critique of Formal Language in Outreach
3:00 – Role of Influencers in Modern Communication
4:00 – Importance of Grammar and Punctuation
5:00 – Analysis of Jargon and Audience Relevance
6:00 – Tailoring Language to Audience Understanding
7:00 – Relevance of Case Studies to the Audience
8:00 – Understanding the Prospect’s Mindset
9:00 – Challenges of Finding Appropriate Information
10:00 – Value of Reading Seminal Literature
11:00 – Conclusion and Final Thoughts

0:00 – 1:00 | Improving Email and LinkedIn Outreach
Tips for better outreach copy.
Overview of “UL Link” tool for LinkedIn automation.
Review and improvements of client copy.

1:00 – 2:00 | “Read Out Loud” Test and Informal Communication
Using the “read out loud” test for natural-sounding copy.
Trends towards informal communication.
Impact of platforms like WhatsApp and TikTok.

2:00 – 3:00 | Critique of Formal Language
Outdated formal language can alienate audiences.
Comparing modern influencers’ styles with traditional methods.
Importance of resonating with today’s audience.

3:00 – 4:00 | Influencers and Communication Trends
Influence of modern influencers like Mr. Beast.
Casual language from influencers and its effect on outreach.

4:00 – 5:00 | Grammar and Punctuation
Importance of grammar and punctuation in informal writing.
Balancing relatability with professionalism.

5:00 – 6:00 | Jargon and Audience Relevance
Examining and avoiding confusing jargon.
Relevance of terms like “oil management” to the audience.
6:00 – 7:00 | Tailoring Language to Audience

Using relatable language and mimicking audience terms.

7:00 – 8:00 | Case Studies and Audience Perception
Using relevant case studies for smaller prospects.
Aligning case studies with audience needs.

8:00 – 9:00 | Understanding the Prospect’s Mindset
Sales psychology and matching communication to the prospect’s perspective.

9:00 – 10:00 | Finding Relevant Information Online
Challenges in finding useful online information.
Importance of key literature for deeper insights.

10:00 – 11:00 | Reading Seminal Literature
Navel Ravikant’s advice on foundational texts.
Enhancing copywriting skills through essential readings.

11:00 – End | Conclusion and Final Thoughts
Emphasizing timeless content’s value.
Applying techniques to improve all types of copy.
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Who is Deepak Shukla? 🤔
Deepak Shukla is the Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency based in London. With a dedication to bootstrapping and rapid growth, Deepak transformed Pearl Lemon from a modest start in his mum’s home to a thriving £275k business in under 24 months.

A prominent figure in digital marketing, Deepak has been featured on TEDx, SEMrush, BBC, Chelsea FC, Appsumo, Bright Talks, and more. He’s renowned for his expertise in SEO and growth hacking.

Subscribe to his newsletter at Deepak’s Newsletter for valuable insights on making $50,000 from Facebook updates, lessons from 165 books, using WhatsApp for team management, and the story behind bootstrapping Pearl Lemon into a successful business.

🏆 DEEPAK’S ACHIEVEMENTS & EXPERIENCES 🏆
Trained as a British soldier
Completed 24 marathons and 3 ultramarathons (50-125km)
Competed in 2 Ironman races (South Africa & Holland)
Won a Muay Thai fight by TKO in Rio
Experienced homelessness for 1 week
Backpacker across 50+ countries
Lived in 9 countries: Amsterdam, Malaga, Malta, Lisbon, Turin, Rio, Lausanne, London, Tbilisi
Achieved 30+ scuba dives (PADI Rescue Diver)
Hitchhiked 1200+ km from London to Tallinn in 3.5 days
Sports 50+ tattoos
Performed with Rachel Kerr & Nate James
Warm-up act for Roll Deep
Managed 200+ clients in a music recording studio
Ran a tutoring company with £120k+ annual revenue
Raised £75k for an online education marketplace
Freelanced while traveling for 24 months
TEDx speaker on social media
19 million views on Quora and 250k+ YouTube views
Taught 15k+ students on Udemy with 100+ reviews
Created 20+ Skillshare courses with 250+ followers
Built 15k LinkedIn connections
Featured in 21+ podcasts