How to Write an Article People Want to Read (in 7 Steps) [Video]

Every day, over 7.5 million blog posts get published.

But how many of them actually get read?

With the average attention span of adults hovering at just over 8 seconds, it’s no surprise that many people don’t make it to the end of an article.

But when you write an article, you’re looking to accomplish more than just catching attention.

You want to create content that leads to real results.

When done right, your articles can become powerful tools to drive traffic, build trust, and generate revenue.

In July 2024, we wrote an article about how to create a website. It has since received 27,193 pageviews.

We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility.

In this blog, we’ll show you exactly how to write an article that does just that—in seven steps.

Step #1: Find a Relevant Topic

One of the first hurdles in writing an article is deciding on a topic.

You might find yourself asking, “What should I write about?”

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