How to Write A Compelling Creative Brief (with Examples & Free Templates) [Video]

Originally published August 10, 2018.  Updated May 21, 2024

Are you ready to finally understand what makes up an awesome creative brief and how to create your own?

In this post, we’ll cover:

• Exactly what a creative brief is (and what it is not)
• Great examples of creative briefs
• Our step-by-step process for writing a creative brief

The creative brief is the foundation of any successful creative campaign. It outlines the client’s vision and ensures that everyone is on the same page. So let’s get started!

Communication – including the creative brief- is the cornerstone of success for any marketing campaign. And yes, it’s more important than creativity. 

As Will Burns of Ideasicle says, the creative brief is the “most sacred of all sacred ad documents.”

Everything stems from the creative brief, from the choice of font in a print ad to the overall theme of the campaign.

CREATIVE BRIEFS, EXPLAINED IN DETAIL

The creative brief is the foundation of a creative campaign. Despite its importance, it is poorly …