How to use SEO for B2B marketing to drive consistent growth [Video]

🚀 Dive into SEO for B2B marketing with our latest episode of Predictable B2B Success! Join host Vinay Koshy as he sits down with SEO expert Astrid Kramer, who shares her wealth of knowledge on elevating your B2B marketing strategies through effective SEO practices.

Astrid emphasizes the immense value of professional SEO tools like Semrush for superior keyword research and competitor analysis in this enlightening conversation. Discover how integrating SEO into your website planning and development fabric can work wonders for your brand’s visibility and customer engagement. Astrid also debunks common misconceptions about SEO, advocating for intertwining SEO practices across various departments— from web developers to public relations.

Learn how big and small businesses can implement powerful SEO strategies without heavily relying on external consultants. Astrid provides actionable insights on making your website images smaller and faster, leveraging social media platforms like TikTok, and incorporating customer stories into your content. Her unique approach to SEO as part of product strategy, rather than just marketing, offers a fresh perspective that can lead to significant cost savings and better decision-making.

Plus, explore the evolving role of AI in SEO and how tools like ChatGPT are reshaping the landscape. Whether you’re a small business owner or part of a large enterprise, this episode will equip you with practical strategies for mastering SEO and boosting your B2B success.

📈 Subscribe now for expert tips on driving growth and achieving predictable success in your B2B ventures!

Time-stamped key moments:

00:00 Customer experience crucial for search engine visibility.
03:53 Google aims for personalized, perfect search results.
08:42 Understanding search behavior to address client needs.
11:04 Ranking data available for self-analysis; competitor insights.
16:30 Consider page speed, status codes, and bot communication. There is no need for technical SEO; the editorial team’s keyword-focused content is sufficient.
20:08 Client progress: essential for long-term satisfaction.
21:03 Websites and communication are vital for product success.
24:28 Company offers affordable user tests on various platforms.
29:50 Improve website, focus on social media targeting.
32:06 Ensure everyone is in touch with SEO.
35:55 SEO success: Fruit search queries drive traffic.
39:04 Cooperate with Bing, optimize for Czechsipity.
43:29 Big corporations face processes, and small businesses lack resources.
44:24 Searching information online surpasses email; SEO essential.