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Global Marketing Strategies

How to Use Facebook Live: The Ultimate Guide [Video]

It’s no secret that live streaming took off during the COVID-19 pandemic lockdown.

It proved a valuable tool for forging and maintaining human connections as I saw personally hosting webinars and virtual meetups at my last company — and it hasn’t slowed down.

Market Research Future predicts that the live-streaming market in the United States will grow from about $90 billion in 2024 to nearly $560 billion by 2032.

Facebook Live is the second most popular platform for live streaming in the United States.

Want to learn how to livestream on Facebook? In this post, I’ll explain how in detail and share valuable tips on how to get the most out of your videos.

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