How to Use AI Personalization Tactics to Scale Marketing Growth [Video]

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch?

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

As Kieran and I discuss in a recent episode of Marketing Against the Grain, however, the larger the audience, the harder it becomes to consistently deliver targeted interactions. This often results in generic messaging, missed market opportunities, and diminishing conversions.

So what can companies do to ensure their marketing strategy stays relevant and impactful as they scale?

We believe the solution lies in AI personalization tactics, which enable businesses to analyze and interpret vast amounts of customer interactions across large datasets. AI personalization can lead to higher user engagement, smarter segmentation, and increased campaign efficiency.

How …