Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.
In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand.
This tutorial MarTech contributor Paul Fleming walks you through creating a flexible and budget-friendly marketing organization system using Airtable, enhanced with AI features.
If you’ve been in marketing for more than 24 hours, you’ve likely asked or answered questions like these way too many times:
— Do we have an infographic for tomorrow’s article?
— What’s the hex code color for the green in our logo?
— Did Sam send us that image for next week’s blog post?
— Where did Ryan put that image for tomorrow’s social post?
— What keywords do we need to add to the video script for Sue?
— It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. That’s the easy part, and downloadable calendars are a dime a dozen.
What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines. The good news is that some creative use of current AI and automation tools can help us get on track, stay on track, and hit our content goals.
Download the Airtable template used in this project: https://martechmentor.com/martech-org-organize-marketing-downloads/
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