How to Use A/B Testing to Improve Your Video

What Is A/B Testing?

A/B testing is the process of testing two different versions of a marketing asset by making a minor adjustment to one of the components. Each version is distributed to half of your audience, with the goal of making the audiences as similar as possible. This helps ensure that the results aren’t biased. Then, track your usual metrics for your content, like click-through rate or the number of likes or comments. The outcome of the testing process is a clearer picture of what your audience wants from your content. 

How Is A/B Testing Used?

A/B testing can be used in a variety of situations, with some common examples including testing email subject lines, the length of copy on landing pages, and CTA buttons. If you aren’t already incorporating A/B testing into your marketing strategy, you’re missing crucial data about the way your audience engages with your content. You could be getting significantly more value out of …