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Mobile Marketing

How to test a mobile network? [Video]

Mobile networks are highly complex structures, intricately designed to meet the quality requirements of the network and subscribers equally. To subscribers, the labyrinthine construction of a mobile network, however, appears transparent and straightforward: either they receive the expected service or they do not. Whether this service is making a call, watching a video, or posting on a social media timeline does not matter to them.

Subscribers equate quality of service (QoS) with quality of experience (QoE), regardless of whether a mobile network operator (MNO) or a third-party content provider controls the service. So, where does this leave the MNO who wants to ensure end-user quality of experience and optimize his network and services respectively? What will he need to consider before investing in solutions for mobile network testing?

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