In this video, I walk you through how to set up the new Shopify metrics in klaviyo, added to cart, viewed collection and submitted search. I also cover how to set up the flows for each metric.
Timestamps:
00:00 Intro
00:08 Adding the new metrics to Klaviyo
00:58 Setting up the abandoned cart flow
3:53 Setting up the viewed collection flow
8:20 Setting up the viewed collection flow
11:06 Outro
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In this comprehensive guide, we’ll begin by walking you through the process of updating Klaviyo to incorporate the new Shopify metrics. This update is crucial for anyone looking to stay on top of their ecommerce game and make the most out of their data. We’ll show you exactly where to find these new metrics, how to integrate them smoothly, and what each metric means for your business.
Once we’ve covered the basics, we’ll move on to structuring some of the most effective email flows using these new metrics. We’ll start with the abandoned cart flow, one of the highest-converting email series for ecommerce stores. Learn how to set up this flow to recover lost sales and bring customers back to complete their purchases. We’ll show you how to use the new metrics to target the right audience and craft compelling messages that drive action.
Next, we’ll tackle the viewed collection flow. This flow helps you re-engage visitors who have shown interest in specific product collections but haven’t yet made a purchase. We’ll guide you through setting up this flow to keep your brand top-of-mind and encourage potential customers to take the next step.
Finally, we’ll walk you through the submitted search flow. This flow targets users who have searched for specific items on your site but haven’t found what they’re looking for or completed a purchase. We’ll show you how to use this data to create personalized follow-up emails that suggest alternative products or offer assistance, increasing the chances of conversion.
Throughout the video, we’ll provide tips and best practices for each flow, ensuring you can maximize your engagement and sales. By the end of this tutorial, you’ll be equipped with the knowledge to leverage the new Shopify metrics in Klaviyo, enhancing your email marketing strategy and driving better results for your business.
Don’t miss out on additional resources and follow-up videos where we cover more advanced tips and tricks for ecommerce email marketing. Make sure to stay tuned for future content that will help you stay ahead in the ever-evolving world of digital marketing.
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