How to Set Up and Install the Meta Pixel on Your Website [Video]

If you’re new to the Meta Pixel, welcome to a wonderful data-collecting tool that can help you to drive more successful ad campaigns on Facebook! This little piece of code can have an enormous impact on your targeting and ad budget.

It’s easy to set up and can help you track Facebook ad-driven activity on your website so you can gain insights, see key metrics and identify audiences to target. 

In this article, we will show you:

• What is Meta Pixel?
• What Meta Pixel Does
• How to Create Your (Facebook) Meta Pixel
• How to Install Your Meta Pixel on Your Website
• How to Check if Your Meta Pixel is Working
• How to Set Up Meta Pixel in Facebook
• How to Track Conversions Using FB Meta Pixel Events 
• How to Make the Most of Facebook’s Meta Pixel

NOTE:Throughout this guide, we’ll be using “Meta Pixel” and “Facebook Pixel” interchangeably since this is the new iteration of Facebook’s Pixel and we don’t want any …