How to sell software development services with cold outreach (Cold Email Teardown) [Video]

Selling software development services to CTOs and CIOs?

Then you’ll need hyper-tailored outreach approach to stand out from competitors!

But how to write cold emails that will stand out in their inboxes and push engagement?

In this article, Tristan, Co-founder of Stepward, offers strategic tips to effectively communicate your software services and convert prospects into paying customers.

Cold email mistakes to avoid if you want to book more meetings

Here’s an example of a bad cold email that targets CTOs and CIOs of real estate companies

Here are Tristan’s insights on what needs to be improved to get more replies:

Mistake #1 → Wrong target audience

Ensure your email content targets the pain points of the exact person you’re talking to. Here, the focus is more on sales, so this email would target better salesperson or CMO than a CTO/CIO.

Mistake #2 → Unclear intent

This email looks more like a follow-up than an initial email. Make sure to introduce …