In this short video series, Lance Tyson discusses how to open a sales call. He delves into the evolving sales landscape, offering his perspective on current trends and challenges. He discusses how sales professionals need to adapt to changes in buyer behavior, driven by advancements in technology and shifting market dynamics. Lance emphasizes the growing importance of building genuine relationships, leveraging data for personalized selling, and adopting a more consultative approach. He also touches on the increasing complexity of sales cycles and the need for agility and continuous learning to stay competitive in today’s fast-paced environment.
Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.
You can purchase these books at: https://www.tysongroup.com/books
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