How to leverage user generated content video content

User-generated content has been on marketers’ radars since the launch of YouTube 10 years ago, and with mobile phones allowing people to share home-grown visual content on the move, it’s not going away. A recent study showed that 93% of marketers agree that consumers trust content created by customers more than content created by brands. (State of UGC Report)

Brands may feel wary about UGC worrying that they will lose control. But you can’t stop fans talking about you – and in fact word of mouth drives your brand forward so it’s worth engaging in these conversations to develop long-term relationships and loyalty. UGC won’t replace your high quality brand film, but it’s an effective way of connecting with your fans, encourages social sharing and builds brand trust.

User generated content is only one step in your video marketing plan, but if you know how to solicit, curate, repurpose and integrate it …