Looking to land deals with creative agencies? Trying to sell your video production services?
In this field of creativity and innovation, you need more than just generic compliments and standard sales tactics!
So, how do you craft an email that strategically engages these agencies?
In this article, Bill, CEO of SalesCaptain shows how to boost your conversion rate with well-written cold email, and ultimately land more deals!
Cold email mistakes to avoid if you want to book more meetings
Here’s an example of a bad cold email that targets creative agencies and offers collaborative video production
Here are Bill’s insights on what needs to be improved to get more replies:
Mistake #1 → Generic compliments
Giving generic compliments makes your email look like it was sent in bulk. Instead, point out something specific to each lead to prove you did proper research and your email is relevant to them.
Mistake #2 → Bullet points
Even though …