How to Grow Your Donor Base for SMS Nonprofit Marketing [Video]

If you’re one of the many astute nonprofit fundraisers considering SMS text-to-give fundraising, congratulations! That’s a wise move. But how will you grow your donor base to ensure you receive those donations? This blog post reveals actionable strategies— some of them surprisingly easy—to get one-time donors to opt in to your database. Try these strategies, and you’ll soon see an increase in donors knocking on your door, eager to opt in to receive updates from your nonprofit and donate to your fundraising efforts.

Nonprofit SMS Fundraising Example: American Red Cross

The American Red Cross assembled a successful SMS campaign focusing on relief after the devastating 2010 earthquake in Haiti. More than 3 million people were injured or displaced and in desperate need of services.

The U.S. State Department and mainstream media heavily promoted the campaign. TV stations ran public service announcements during the NFL playoffs that weekend. The Red Cross used the keyword HAITI and asked for …