One of the most effective ways to stand out from competitors and build a circle of brand evangelists is to grow your online community.
An online community is a group of like-minded people that can boost brand visibility, foster relationships, and drive constant engagement. Having a thriving community helps you position your brand as an industry leader and translates into valuable feedback.
While there are numerous strategies to gather relevant people under one virtual roof, one method remains effective yet underrated: cold outreach.
Beyond its traditional use in sales and marketing, cold outreach can be a strategic tool to find and engage with potential community members!
In this article, we’ll show you how Tal, the sales lead at lemlist, used cold outreach to grow his Outbound Hubcommunity from 0 to 500+ members in just a few days. Follow his actionable steps and replicate his strategies to grow your own online community and accelerate your business growth like never …