How to give a good media interview for your small business [Video]

Often political media interviews are boring or frustrating to watch, but sometimes the results are even painful to watch, fun to share with others for laughs, shocking or just plain embarrassing. Rarely though, are they what a business owner or the leader of a charity or not-for-profit would aspire to be like in a media interview.

Need a refresher of what to avoid (or some amusing viewing)?

Here are two of the worst political interviews:

Most bad interviews are either the result of:

1. A political candidate who is more enthusiastic, than they are informed;
2. Something occurring or being announced that changes the context of your interview or negatively impacts the perception of you and your party; or,
3. Not being prepared for an interview or participating in an unexpected questioning by a journalist.

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Notice that one of the reasons that interviews can go wrong was not a bad interviewer or negative questioning by an aggressive journalist. An interviewee alwayshas the choice to either not do …