How to get a sponsor a guide for all horse riders [Video]

As those working with horses will know, riding is not cheap, so having sponsors provide tack, rugs, feed or financial assistance could save you thousands. But knowing how to get a sponsor, and retaining them, is not straightforward.

Sponsorship has long been the cornerstone of equestrian brand marketing strategies, providing riders with essential support while offering companies valuable exposure to their target audience. 

However, the landscape is changing. With the emergence of social media influencers and brands mastering their own digital marketing efforts, the traditional model of sponsoring high-performing riders is facing new challenges as there’s more competition for a brand’s marketing spend.

In this changing environment, brands are reassessing their approach to sponsorship – leading some to question whether riders are doing enough to support them. 

But that doesn’t mean there aren’t still sponsorship opportunities available. What it does mean is that riders need to be clear about what they bring to the table.

Below we’ve included some top tips to help …