Extending well beyond the holiday “Season of Giving,” Americans have participated in an astonishing amount of charitable contributions in the last two years. It’s a trend that appears to be growing, up almost 7 percent ($51 billion) so far in 2022, and it’s partially built off the back of movement organizing for social justice causes.
In 2021, individuals (opposed to corporate or foundation giving) donated more than $326 billion to philanthropic causes and made up the industry’s largest portion of funding, according to the National Philanthropic Trust. Just as well, individual commitments to issues like racial and reproductive justice coincided with corporate pledges in support of the same causes, with an emphasis on smaller, localized organizing movements — portions of philanthropic funding that have historically gone to larger national nonprofits instead. Organizations, like the minds behind global generosity movement Giving Tuesday, have even reported steady increases in non-monetary giving, in the form of …