How to drive web sales as a new product business [Video]

It’s the £64 million question!Is social media enough these days?Or should you be paying for ads?Having a fantastic product and sticking them on a website hoping someone will find them is the dream!But the reality is, you’re up against some stiff competition, and unless you’ve got a marketing plan and a way of getting traffic to your website, you’ve got a hobby and not a business.So what do you do if you don’t want to launch to crickets?