How to Create Detailed Buyer Personas for Your Business [+Free Persona Template] [Video]

Us marketers know that marketing according to data points alone isn’t enough to get meaningful engagement—that’s the job of a buyer persona.

While demographic survey results are great, many factors of customer behavior are needed to create a well-rounded and detailed buyer persona.

In this piece, I’ll explain what a buyer persona is and show you how to combine different research methods to form and create detailed buyer personas. In just a few thoughtful steps, you’ll walk away with consumer stories and profiles representing your customer base. 

The strongest buyer personas are based on market research and insights you gather from your existing and potential customer base (through surveys, interviews, etc.).

Buyer personas are unique to every company, and so is their name for them. You may see buyer personas referred to as “customer personas,” “marketing personas,” “audience personas,” or “target persona.” Each has the same meaning but will look unique …