In addition to the standard variables that are available in the SendPulse service, you can add custom variables. There are several ways to do this:
Open a mailing list where you want to add a variable and click Create variable.
The maximum number of variables in a mailing list is 50.
Enter a variable name. The maximum number of characters in the variable name is 255.
Select the variable type.
The variable type depends on the type of information that needs to be passed in it:
Select the Subscriber editable checkbox if you want to allow subscribers to edit their data themselves.
Open a mailing list where you want to add a variable and Add contacts.
In the Upload file tab, choose a file with contacts, and click Upload. Supported file formats are TXT, CSV, XLS, XLSX.
In the next step, add a variable for each column with additional data from the file: above a …