How to Create a Social Enterprise, According to PepsiCo [Video]

Innovating with a purpose has become a cornerstone of corporate responsibility. And organizations of all sizes and industries have become even more interested in addressing urgent social challenges from within. 

During the U.S. Chamber of Commerce Foundation’s 2024 Business Solves conference, Howard Byck, SVP of partnerships and head of development at the U.S. Chamber Foundation, spoke with PepsiCo Foundation’s director of operations and impact, Andrea Moribe, about the Food for Good initiative. Here’s how PepsiCo has launched and sustained impactful social enterprises within a corporate framework. 

Identify a Purpose by Directly Approaching Community Members 

In 2009, PepsiCo’s Matt Smith launched the Food for Good initiative, a program dedicated to addressing a global food security issue that was, and still is, impacting over 47 million people in the United States. 

“At the time, [PepsiCo] had a CEO named Indra Nooyi who had a corporate strategic initiative called ‘Performance with Purpose,” Moribe explained. “It was all about how [to] take business performance …