How to Create a Press Kit [Video]

A press kit, also known as a media kit, is a comprehensive and engaging webpage for any journalist looking to write about your company. Your press kit can to be used as a marketing tool for advertisers and/or clients. Think of your press kit as a type of resume for your business. A press kit makes it easy for reporters to quickly learn about your product and brand, and access photos and marketing materials they can use in their content.

Press kits provide snapshot of your company. A picture tells a thousand words and a media kit can do the same for your business. The media can create some buzz, but they need to know more about you to spread the word. They can get all the information they need in the press kit you have available.

A press kit should answer all the questions people are asking. Journalists always want to know the “5Ws & H.” …